Self-Care As a Sacred Revolution
Purgasm Shop is more than a beauty brand—it’s a self-care revolution.
We create small-batch, all-natural skincare and sensory rituals that invite women to reclaim rest, pleasure, and softness as necessary acts of healing.
Through handcrafted products, immersive experiences, and DIY beauty education, we’re helping women come home to themselves—body, mind, and spirit.
-Nicole Jennings, Founder
Our Story
Hi, I’m Nicole—founder, formulator, and the hands behind Purgasm Shop.
I was born and raised in rural South Carolina, where natural remedies, creativity, and from-scratch living were part of everyday life. My mom swore by herbs, my dad painted and made music, and my grandmother cooked with soul and intention.
I made my first face mask in middle school—digging red clay from the woods to help with acne. That early curiosity turned into a lifelong passion for creating skincare with pure, plant-based ingredients.
Today, I live in Atlanta and continue that tradition. I handcraft every Purgasm product using whole, natural ingredients—many sourced from local farms and herbalists. My recipes are original, created from intuition, experience, and the wisdom I grew up with—not copied from a book or lab.
I’ve also taught DIY skincare workshops for over 10 years, helping everyone from curious beginners to esthetician grads learn how to make their own natural products—and reconnect with the healing power of plants.
Purgasm Shop is how I share this passion. It’s where nature, creativity, and care come together to help women slow down, soften, and come back to themselves.